Why KNOW?

Corporate insiders− top officers, boards of directors, and major shareholders − have a natural edge over retail investors, and even financial analysts, because they typically know their businesses and industries better than anyone. That’s why, no matter how much research you do, or how much financial news you consume, you’re always a step behind those “in the know”.

The Direxion All Cap Insider Sentiment Shares ETF (KNOW) is designed to help long term-investors pursue better portfolio outcomes by using insider sentiment to seek alpha relative to S&P 500® Index.

With a net expense ratio of just 0.65%, this strategic index-based ETF provides investors with cost-effective access to stocks that corporate officers, directors, and shareholders who own more than 5% of each company’s stock, are accumulating.

This insider sentiment selection uses a screening methodology based on public-company filings and positive earnings analysis that provides the basis for the funds’ quantitatively-weighted indexes. The ETF is comprised of 100 companies selected from the S&P 1500 Index.

Fact Sheet  ETF Guide  Prospectus

 

NAVs and market price information as of November 26, 2014

Ticker Fund Name Index/Benchmark (Bloomberg Symbol) Target Prospectus
KNOW Direxion All Cap Insider Sentiment Shares Sabrient Multi-Cap Insider/Analyst Quant-Weighted Index (SBRQAM) Prospectus
All data as of 9/30/2014
Ticker Fund Name   1 Mo % 3 Mo % YTD % 1 YR % 3 YR % 5 YR % 10 YR % Since Inception Inception Date Expense Ratio* (Gross/Net %)
KNOW Direxion All Cap Insider Sentiment Shares NAV -3.28 -0.15 10.03 22.36 21.44 1.69 / 0.65*
Market Close -3.16 10.99 22.18 21.51
Ticker Fund Name NAV NAV Change $ NAV Change % Market Price Closing Market Price Closing Change($) Market Price Closing Change(%) Premium / Discount
KNOW Direxion All Cap Insider Sentiment Shares 69.08 0.20 0.29 69.05 0.12 0.17 -0.03
Ticker Fund Name Record Date Ex Date Pay Date Income Dividend Short-Term Capital Gain Long-Term Capital Gain
KNOW Direxion All Cap Insider Sentiment Shares 1.5441
KNOW Direxion All Cap Insider Sentiment Shares 0.18716
KNOW Direxion All Cap Insider Sentiment Shares 0.20569
KNOW Direxion All Cap Insider Sentiment Shares 0.25019
KNOW Direxion All Cap Insider Sentiment Shares 0.15316
KNOW Direxion All Cap Insider Sentiment Shares 0.24716
KNOW Direxion All Cap Insider Sentiment Shares 0.2438
KNOW Direxion All Cap Insider Sentiment Shares 0.17299

* The Net Expense Ratio includes management fee and other operating expenses, but does not include indirect expenses such as Acquired Fund Fees and Expenses, leveraged interest and brokerage commissions. The Fund’s advisor, Rafferty Asset Management, LLC has entered into an Operating Expense Limitation Agreement with the Fund. Under this agreement, Rafferty has contractually agreed to cap all or a portion of its management fee and/or reimburse the Fund for Other Expense through September 1, 2015 to the extent that the Fund’s Total Annual Fund Operating Expenses exceed 0.65%.

The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate. An investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance quoted. Returns for performance under one year are cumulative, not annualized.

 

The potential benefits of Direxion’s All Cap Insider Sentiment Shares ETF

  • Allows investors to identify and participate in stocks that corporate insiders are accumulating
  • Offers access to a rules-based index approach to equity investing
  • Focuses on insider transactions and analyst ratings to determine weightings within the Index
  • Allocations to sectors within the index can vary significantly from traditional cap-weighted equity benchmark weightings