Corporate insiders− top officers, boards of directors, and major shareholders − have a natural edge over retail investors, and even financial analysts, because they typically know their businesses and industries better than anyone. That’s why, no matter how much research you do, or how much financial news you consume, you’re always a step behind those “in the know”.

The Direxion All Cap Insider Sentiment Shares ETF (KNOW) is designed to help long term-investors pursue better portfolio outcomes by using insider sentiment to seek alpha relative to S&P 500® Index.

With a net expense ratio of just 0.65%, this strategic index-based ETF provides investors with cost-effective access to stocks that corporate officers, directors, and shareholders who own more than 5% of each company’s stock, are accumulating.

This insider sentiment selection uses a screening methodology based on public-company filings and positive earnings analysis that provides the basis for the funds’ quantitatively-weighted indexes. The ETF is comprised of 100 companies selected from the S&P 1500 Index.

Fact Sheet  ETF Guide  Prospectus


NAVs and market price information as of January 20, 2015

Ticker Fund Name Index/Benchmark (Bloomberg Symbol) Target Prospectus
KNOW Direxion All Cap Insider Sentiment Shares Sabrient Multi-Cap Insider/Analyst Quant-Weighted Index (SBRQAM) Prospectus
All data as of 12/31/2014
Ticker Fund Name   1 Mo % 3 Mo % YTD % 1 YR % 3 YR % 5 YR % 10 YR % Since Inception Inception Date Expense Ratio* (Gross/Net %)
KNOW Direxion All Cap Insider Sentiment Shares NAV 0.34 7.21 17.97 17.97 23.24 22.29 1.69 / 0.65*
Market Close 0.46 7.22 19.00 19.00 23.13 22.35
Ticker Fund Name NAV NAV Change $ NAV Change % Market Price Closing Market Price Closing Change($) Market Price Closing Change(%) Premium / Discount
KNOW Direxion All Cap Insider Sentiment Shares 67.07 0.04 0.06 67.06 0.04 0.06 -0.01
Ticker Fund Name Record Date Ex Date Pay Date Income Dividend Short-Term Capital Gain Long-Term Capital Gain
KNOW Direxion All Cap Insider Sentiment Shares 0.20569
KNOW Direxion All Cap Insider Sentiment Shares 0.25019
KNOW Direxion All Cap Insider Sentiment Shares 0.15316
KNOW Direxion All Cap Insider Sentiment Shares 0.24716
KNOW Direxion All Cap Insider Sentiment Shares 0.2438
KNOW Direxion All Cap Insider Sentiment Shares 0.11423
KNOW Direxion All Cap Insider Sentiment Shares 0.17299

* The Net Expense Ratio includes management fee and other operating expenses, but does not include indirect expenses such as Acquired Fund Fees and Expenses, leveraged interest and brokerage commissions. The Fund’s advisor, Rafferty Asset Management, LLC has entered into an Operating Expense Limitation Agreement with the Fund. Under this agreement, Rafferty has contractually agreed to cap all or a portion of its management fee and/or reimburse the Fund for Other Expense through September 1, 2015 to the extent that the Fund’s Total Annual Fund Operating Expenses exceed 0.65%.

The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate. An investor’s shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance quoted. Returns for performance under one year are cumulative, not annualized.


The potential benefits of Direxion’s All Cap Insider Sentiment Shares ETF

  • Allows investors to identify and participate in stocks that corporate insiders are accumulating
  • Offers access to a rules-based index approach to equity investing
  • Focuses on insider transactions and analyst ratings to determine weightings within the Index
  • Allocations to sectors within the index can vary significantly from traditional cap-weighted equity benchmark weightings


 5-Star Overall Morningstar Rating out of 311 Mid-Cap Blend Funds as of 12/31/2014. © 2015 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

For each fund with at least a three-year history, Morningstar calculates a Morningstar RatingTM based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a fund’s monthly performance (including the effects of sales charges, loads, and redemption fees), placing more emphasis on downward variations and rewarding consistent performance. The top 10% of funds in each category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars and the bottom 10% receive 1 star. (Each share class is counted as a fraction of one fund within this scale and rated separately, which may cause slight variations in the distribution percentages.) The Overall Morningstar Rating for a fund is derived from a weighted average of the performance figures associated with its three-, five- and ten-year (if applicable) Morningstar Rating metrics. All Cap Insider Sentiment Shares (KNOW) was rated against the following numbers of U.S.-domiciled Mid-Cap Blend funds over the following time periods: 311 funds in the last three years. With respect to these Mid-Cap Blend funds, Direxion All Cap Insider Sentiment Shares received a Morningstar Rating of 5 stars for the three-year period. Past performance is no guarantee of future results.